B2B brands may feel that the content topics they cover are not “flashy, exciting, or sexy” enough to be covered by publications compared to the content produced by C2C companies. However, this doesn’t have to be true.

By using a story idea that will build connections for your brand long-term and combining it with the age-old strategy of news-jacking, B2B marketers can create shareable content that journalists will seek to cover and customers will want to read.…

The post 4 Tips To Make Relevant & Shareable Content for B2B Brands appeared first on Seer Interactive.