By building an email list that’s full of quality prospects and customers, you have the chance to augment your sales and boost your brand. Your email list is valuable which is why you should continually add contacts to it. Keep the collection process rolling by using social media to enhance your strategy.
Here are four ways to go about building your email list via social media.
1. Use the Facebook call to action button
In December 2014, Facebook introduced the call to action button, which resides on a page’s cover photo. There are seven call to action buttons that pages choose from including, “Sign Up,” “Shop Now,” “Contact Us,” and “Watch Video.” This one, from the Dollar Shave Club page, says “Sign Up.”
When fans click it, they are taken to the company’s website, which has an enticing reason to sign up for the service: “A great shave for a few bucks a month. No commitment. No fees. No BS. Do it.” Here’s their page:
When fans click your email sign up button, take them to a page that includes a short list of reasons why they should give you their email address. For example, you could say, “Receive 10 percent off for signing up now,” or “Get daily deals in your inbox.”
2. Utilize Twitter’s lead generation cards
Within Twitter Ads, the social media site offers lead generation cards that allow you to promote your content and collect information on customers at the same time. Here’s an example of a card from Meridian & Co.:
First, write out what you’re offering your follower, and then add an interesting image to go along with the description. After clicking the call to action button, your follower will see all of his or her contact information. This will then be sent to your company.
These lead generation cards can promote anything you choose, from your email newsletter to a new, secret portion of your website – available only for select customers. As always, the reason for signing up must be enticing because people won’t give away their email address if they aren’t given a good reason for doing so.
3. Generate a Pinterest offer
The site allows you to visually stimulate your prospects and give them a pinnable, clickable offer. For example, you can post a photo and a snippet of a blog post like Nordstrom did here, allow users to pin it and give them the link to follow the blog post to its native site.
Once users click the link, you can ask them to sign up for your email list to access the content. On Pinterest, you have the option to promote any offering like coupons, blog posts and videos, simply by posting a picture that will entice users to click, as well as an accompanying link.
4. Post compelling photos on Instagram
In terms of email marketing, Instagram can be leveraged in a number of ways. You could:
- Post a photo of an item that is discounted exclusively for your email newsletter subscribers.
- Upload a video highlighting the benefits of signing up for your email newsletter.
- Post a picture or video that details your exclusive email content.
There are two options on Instagram regarding link posting: You can either copy and paste your link onto your actual photo, or include it in your bio. Diamond Candles placed a link to its website within its bio, as seen here:
If you choose to paste the link onto your photo, make sure you include clear directions. Tell your followers that the email sign up link is in your bio or your profile, just like Diamond Candles did with a link to its Mother’s Day giveaway:
Integrating email with social media
Email and social media marketing are effective on their own, but when you combine the two, you have the opportunity to grow your email list exponentially and become even more engaged with your followers. By placing email sign up links within your social media channels, you’re given the chance to turn interested prospects into valuable customers.
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Kylie Ora Lobell is a freelance writer and content creator in Los Angeles. She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.
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