When a customer opens your email, they usually skim it for relevant information. Subscribers typically read the first line, check out the picture and glance at your call to action. That’s why creating a compelling call to action (CTA) is so important. It’s one of the few items within your email that can draw attention and encourage the reader to act.

What makes one call to action better than another? We’re glad you asked. To help distinguish between good and bad calls to action, we’ve created a list of CTAs that sell, and a list that repels. At the end of each list, we explain why they work, or don’t work.

50 calls to action that sell

We scoured inboxes and created a list of 50 CTAs that sell, and broke them up by category.

Email sign up

Seriously, sign up!

What do you have to lose? Sign up now

Hot deals in your inbox

Get our monthly newsletter

Subscribe today

Be the first to know about new arrivals

Sign up

Events

Limited seating available

You don’t want to miss this!

Save your seat now!

Will you be there?

Register now

Reserve your seat today

Join us

Service-based businesses

Schedule a service call now

Call us for free demo

Limited time offer

Save on classes

Book your next appointment now

Book ahead and receive 10% off

Make holiday cleaning simple

Save on your membership

Retail

Shop now!

Check out this sale

Claim your coupon today

Get your discount code now

Want a sneak peek at this sale?

Save now

Explore new arrivals

Find a store

Download now

Shop clearance

Social media

Follow us

Check us out on Facebook

Vote now

Enter the contest

Yes, I want a shot at winning

Give us your feedback

How’d we do? Yelp it

Content

Learn more

Keep reading

Read more on our blog

More tips and tricks

Take the quiz

Download now

Read the ebook

Read full story

Referrals

Share with your friends or family!

Refer a friend and claim your deal

Love to share? Please do

Why these calls to action sell

  • Descriptive and informative

All of the calls to action are descriptive and provide enough information for subscribers to act. You don’t even need to read the entire email to understand its purpose.

  • Urgent language

Calls to action should encourage an instant reaction. All of the CTAs above use urgent language to do just that. Words like “now,” “today” and “limited time offer” show a need to act immediately.

  • Creative

There are a few traditional calls to action like “shop now” and “read this post,” but the list also has quite a few original ideas too. For example, “Love to share? Please do” isn’t a call to action that you see every day. It’s okay to think out-of-the-box and be creative when you write a call to action.

10 calls to action that repel

Now for the not-so-great calls to action. Here’s a list of 10 CTAs that could repel your customers.

Click here

Shop

Review

Get our custom report

Next

Add your contact info

Continue

Get it later

Go

http://www.YourEntireWebsite.com

Why these calls to action repel

  • Lack of information

Most of the calls to action on this list don’t provide any real information. For example, what does the call to action “continue” mean? Is it encouraging a customer to continue to a website? Is a customer supposed to continue shopping? Or should a subscriber continue on to a brand’s Facebook page? There just isn’t enough information to inspire a customer to act.

  • Not focusing on the customer

The call to action “Get our custom report” focuses on the business, not the customer. A call to action should focus on the customer. In this case, it’s better for the call to action to explain how the report helps a customer. For example, “Download now to increase your traffic” is a better call to action because it defines the value of the report to the customer.

  • Bad practices

Some of the calls to action are just bad habits. You don’t need to tell customers to “click here” anymore; everyone understands the concept of clicking on a link.

You want customers to act quickly so why would you ever use a call to action that says “get it later?”

You don’t need to write out your entire website address. Instead, just create a call to action that says, “Learn more on our website.”

Conclusion: Remember, a call to action is one of the most vital components of your email. Take some time to create one that’s descriptive, creative and encourages customers to act fast.

To have more tips and tools delivered to your inbox every Monday, sign up for the VR Buzz newsletter.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Calls to Action: 50 that Sell and 10 that Repel appeared first on VerticalResponse Blog.

Advertisements