by Donna Fulmer, Listrak market research and media communications manager
Internet Retailer recently released a sneak peek into the results of Listrak’s latest research study in the post, “Pop-ups push consumers to give email addresses to retailers.”
A few of the findings Associate Editor Matt Lindner shares include that the modal popup:
– Can help retailers nearly double email subscription rates
– Tends to be most effective around lunch time
– Works best when popped early in the site visit
– Must be fine-tuned by the marketer to optimize messaging, rules, placement and more
The complete research study, Performance of the Popup, is available on the Listrak website.