by Donna Fulmer, Listrak market research and media communications manager

Internet Retailer recently released a sneak peek into the results of Listrak’s latest research study in the post, “Pop-ups push consumers to give email addresses to retailers.”

A few of the findings Associate Editor Matt Lindner shares include that the modal popup:

– Can help retailers nearly double email subscription rates

– Tends to be most effective around lunch time

– Works best when popped early in the site visit

– Must be fine-tuned by the marketer to optimize messaging, rules, placement and more

The complete research study, Performance of the Popup, is available on the Listrak website.