By Kate Lowry, Listrak Director of Marketing Operations

As a personal promoter of female leaders, I was intrigued to find a very unexpected, content driven email from The Limited in my inbox today. The Limited is debuting a campaign called “The New Look of Leadership” showcasing 60 diverse female leaders in business, education, government, healthcare, technology and entertainment. How cool?!?
As I scrolled through the looks of the women, I found that a lot of their styles or outfits would be something I would wear. The styles range from classic to edgy to sporty to comfy, but all with a professional look. It was fascinating reading about these women and what not only their style means to them, but what they believe a leader is.
Capturing the definitions of leadership from these women combined with their personalities and faces creates worthwhile content, making it a total win. I must admit, The Limited hasn’t seen my business in a while, but they definitely just re-engaged a past purchaser to check them out again.
Check out what the Huffington Post said about the new campaign. #LeadingLooksLike