Recently DMNews interpreted stats from Listrak’s holiday research into a fun infographic. You can download the complete research study now, and be on the lookout for Listrak’s own graphic interpretation of the results soon!
By James Arnot, DMNews art director
Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.
You don’t have to be a spy to detect that marketers are already gearing up for the 2015 holiday season. And this year they’re pulling out all of the gadgets: email, mobile, social, and more. But what exactly do consumers expect this holiday season? No need to call Tom Cruise to crack this code. Marketers with laser-sharp focus know that holiday shoppers want three things: convenience, personalization, and a channel-agnostic experience.
So this year’s mission, if marketers choose to accept it, is to meet these expectations both online and in-store. Review the following data from a Listrak-sponsored Harris Poll of more than 2,000 U.S. consumers to refine your strategy and make the impossible possible. Good luck.